Abstract

ALEGRE BRITEZ, Miguel Ángel. Relationship between sustainability and accounting for measuring shared value. Rev. Soc. cient. Parag. [online]. 2025, vol.30, n.2, pp.75-86. ISSN 0379-9123.  https://doi.org/10.32480/rscp.2025.30.2.7586.

This study addresses the problem of the disconnect between current accounting practices and the needs of a truly sustainable business model. It highlights the difficulty companies face in measuring and communicating their contribution to shared value due to a lack of consistent standards and resistance to organizational change. The overall objective was to evaluate the relationship between sustainability and accounting in measuring shared value through three specific objectives: to characterize key elements of sustainability in corporate accounting, to identify accounting indicators that reflect shared value, and to compare current accounting practices with emerging approaches in sustainability. The methodology employed a qualitative approach with a phenomenological design, utilizing documentary analysis of 40 scientific articles (2022-2025) and technical reports. Inductive, deductive, comparative, and analytical methods were applied for a comprehensive analysis. The main results highlighted the importance of integrating non-financial (ESG) indicators, showing that companies with lower GHG emissions had an average ROI 12% higher. The crucial role of adopting global standards such as GRI and SASB to improve the measurement of shared value was also identified, although significant organizational barriers persist, especially in Latin America. The findings highlight that the relationship between sustainability and accounting is fundamental to the measurement and management of shared value. The integration of financial and non-financial metrics is essential, while a significant gap exists between traditional practices and emerging innovative models.

Keywords : sustainability; accounting; shared value; non-financial indicators; global standards.

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