Resumo

CASTILLA BARRAZA, Jaime Gabriel; GALVEZ-CASTANEDA, Jean Pierre; CARDENAS-GONZALES, José Rolando  e  KWAN-CHUNG, Chap Kau. Semiotics at the core of qualitative research: A bibliometric analysis. Rev. ciente. UCSA [online]. 2025, vol.12, n.1, pp.41-53. ISSN 2409-8752.  https://doi.org/10.18004/ucsa/2409-8752/2025.012.01.041.

This article explores the intersection between semiotics and qualitative research, highlighting their complementary roles in understanding complex social phenomena. Through bibliometric analysis, it is analyzed how semiotic frameworks can enrich qualitative methodologies, providing a deeper understanding of consumer behavior and cultural narratives. A search was carried out in high-impact scientific databases, such as Scopus and Web of Science, using Boolean operators and specific filters to guarantee the relevance and quality of the publications, prioritizing those in indexed and accessible scientific journals, thus ensuring the rigor of each study. As a result, it was revealed that semiotics is relevant in qualitative research, highlighting its complementarity, enriching this discipline, semiotics offers a framework to analyze cultural symbols and their meanings, allowing cultural complexities to be unraveled. It concludes by highlighting the importance of semiotics as a critical axis in qualitative research.

Palavras-chave : Behavior; cultural analysis; qualitative approach; meaning; applied semiotics..

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