Resumen

DUARTE SANCHEZ, Derlis Daniel  y  SAMUDIO ZAYAS, Maria. Experiences and Recommendations for Entrepreneurship: A Case Study of Kiosk Entrepreneurs in Puente Kyjhá, Paraguay. Poblac.Desarro. [online]. 2025, vol.31, n.60, pp.65-78. ISSN 2076-0531.  https://doi.org/10.18004/pdfce/2076-054x/2025.031.60.065.

Entrepreneurship is the act of starting and developing a business, where one faces risks and challenges with determination and creativity to achieve specific objectives. The aim was to describe the entrepreneurial experiences and recommendations for starting a business. A case study methodology was used, and the population consisted of 18 entrepreneurs with one year of experience. A mixed questionnaire combining surveys and interviews was applied, and the results were analyzed through categorized analysis. The main results show that 83% of the surveyed population is female and 17% is male. Regarding educational level, 6% have incomplete primary education and another 6% have incomplete secondary education. Additionally, 44% have completed secondary education, and another 44% have achieved professional studies. In terms of productive activity, 78% engage in commercial activities, 11% in services, and another 11% in handicrafts. Regarding marketing methods, 100% make direct sales to consumers. Concerning motivations for entrepreneurship, 50% do so to generate self-employment, 40% for opportunity, 5% out of necessity, and another 5% to create jobs for others. Finally, regarding the characteristics an entrepreneur should have, 33% highlight perseverance, 17% motivation, another 17% education and knowledge, 11% willingness to take risks, and innovative capacity, 6% leadership, and 5% the ability to identify opportunities. Key aspects that entrepreneurs must possess include the willingness to take risks, perseverance and determination, effort and dedication, teamwork, innovation, and adaptability. These findings offer lessons for aspiring entrepreneurs and policymakers responsible for formulating public policies to support entrepreneurship.

Palabras clave : Entrepreneurship; innovation; perseverance; risk; teamwork..

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