Resumen

ROJAS QUINTANA, Dulce María  y  FERRER DAVALOS, Raúl Marcelo. Online shopping habits of consumers in Asuncion and Central Department 2023. Poblac.Desarro. [online]. 2024, vol.30, n.59, pp.27-41. ISSN 2076-0531.  https://doi.org/10.18004/pdfce/2076-054x/2024.030.59.027.

E-commerce has become a global activity practiced by an increasing number of people who interact in the market for goods and services. The objective of this study was to identify and analyze the customs and shopping habits of consumers in Asunción and the Central Department of Paraguay in relation to online shopping. A quantitative approach was used and a survey in electronic format was applied to a total of 400 participants residing in the areas of influence of the study. It was observed that a large part of the population analyzed uses this shopping method and that they do so frequently, although with a clear preference for certain types of products such as food, which are mostly purchased via delivery services from local stores; and also clothing orders, which are generally purchased from international stores, although they also come in a significant number from local stores that offer their products mainly through social networks. The most relevant results indicate that most of the participants already make purchases online and that they would be willing to repeat purchases in this modality, since the experiences have generally been positive. As a recommendation, it is expressed that local companies should invest more resources to provide their businesses with an e-commerce system that allows them to carry out online transactions, including the collection process with different means of payment.

Palabras clave : e-commerce; online shopping; behavior; consumer; Asunción.

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