<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2708-0412</journal-id>
<journal-title><![CDATA[Revista científica en ciencias sociales]]></journal-title>
<abbrev-journal-title><![CDATA[Rev. cient. cienc. soc.]]></abbrev-journal-title>
<issn>2708-0412</issn>
<publisher>
<publisher-name><![CDATA[Universidad del Pacífico]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2708-04122024000100037</article-id>
<article-id pub-id-type="doi">10.53732/rccsociales/e601208</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[La creación de valor compartido en una empresa líder del clúster textil de Ñeembucú, Paraguay]]></article-title>
<article-title xml:lang="en"><![CDATA[The creation of shared value in a leading company of the textile cluster of Ñeembucú, Paraguay]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Casarotto]]></surname>
<given-names><![CDATA[Nelson]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Sotto]]></surname>
<given-names><![CDATA[Romina]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
<xref ref-type="aff" rid="Aaf"/>
<xref ref-type="aff" rid="A a"/>
<xref ref-type="aff" rid="A2"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidade Federal de Santa Catarina, Centro Tecnológico Departamento de Engenharia de Produção ]]></institution>
<addr-line><![CDATA[Florianópolis ]]></addr-line>
<country>Brazil</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad Nacional de Asunción Facultad de Ciencias Exactas y Naturales ]]></institution>
<addr-line><![CDATA[San Lorenzo ]]></addr-line>
<country>Paraguay</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>00</month>
<year>2024</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>00</month>
<year>2024</year>
</pub-date>
<volume>6</volume>
<fpage>37</fpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://scielo.iics.una.py/scielo.php?script=sci_arttext&amp;pid=S2708-04122024000100037&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.iics.una.py/scielo.php?script=sci_abstract&amp;pid=S2708-04122024000100037&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.iics.una.py/scielo.php?script=sci_pdf&amp;pid=S2708-04122024000100037&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN Este trabajo busca aportar la evaluación de la estrategia de creación de valor compartido que utiliza la empresa líder para diagnosticar la situación actual a través de las actividades que realiza. La organización estudiada es la empresa madre del clúster textil de Ñeembucú, departamento del sur de Paraguay. La metodología utilizada incluyó la revisión bibliográfica, la obtención de datos de fuentes secundarias y el análisis del contraste de la teoría y la realidad. El clúster identifica a la región, está en desarrollo y tiene mucho potencial para crecer. Los resultados indican que la empresa aumentó su productividad por medio de la subcontratación de talleres integrantes del clúster, posicionó su marca en los mercados locales e internacionales, capacita constantemente a sus colaboradores y finalmente integra la sostenibilidad a su estrategia enfatizando acciones que reduzcan el impacto ambiental. Sin embargo, los desafíos pendientes son lograr la integración de los talleres de confección y la intervención del gobierno con la formulación de políticas públicas que favorezcan la innovación y el desarrollo tecnológico de todo el clúster para avanzar hacia la siguiente etapa. La creación de valor compartido puede impulsar a la revitalización de los clústeres industriales, y en efecto, a la competitividad nacional.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT This work seeks to provide the evaluation of the shared value creation strategy used by the leading company to diagnose the current situation through the activities it carries out. The organization studied is the mother company of the textile cluster of Ñeembucú, department in southern Paraguay. The methodology used included bibliographic review, obtaining data from secondary sources and analyzing the contrast between theory and reality. The cluster identifies the region, is developing and has a lot of potential to grow. The results indicate that the company increased its productivity by subcontracting workshops that are members of the cluster, positioned its brand in local and international markets, constantly trained its collaborators and finally integrated sustainability into its strategy by emphasizing actions that reduce environmental impact. However, the pending challenges are to achieve the integration of clothing workshops and the intervention of the government with the formulation of public policies that favor innovation and technological development of the entire cluster to move towards the next stage. The creation of shared value can drive the revitalization of industrial clusters, and indeed, national competitiveness.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Creación de valor compartido]]></kwd>
<kwd lng="es"><![CDATA[clúster industrial]]></kwd>
<kwd lng="es"><![CDATA[desarrollo regional]]></kwd>
<kwd lng="es"><![CDATA[sector textil]]></kwd>
<kwd lng="es"><![CDATA[Ñeembucú]]></kwd>
<kwd lng="en"><![CDATA[Creation of shared value]]></kwd>
<kwd lng="en"><![CDATA[industrial cluster]]></kwd>
<kwd lng="en"><![CDATA[regional development]]></kwd>
<kwd lng="en"><![CDATA[textile sector]]></kwd>
<kwd lng="en"><![CDATA[Ñeembucu]]></kwd>
</kwd-group>
</article-meta>
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