<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2414-8938</journal-id>
<journal-title><![CDATA[Academo (Asunción)]]></journal-title>
<abbrev-journal-title><![CDATA[Acad. (Asunción)]]></abbrev-journal-title>
<issn>2414-8938</issn>
<publisher>
<publisher-name><![CDATA[Universidad Americana ]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2414-89382020000100001</article-id>
<article-id pub-id-type="doi">10.30545/academo.2020.ene-jun.1</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Análisis comparativo de las declaraciones de misión de los Bancos que operan en el Paraguay]]></article-title>
<article-title xml:lang="en"><![CDATA[Comparative analysis of mission statements of banks that operates in Paraguay]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Ovelar-Fernández]]></surname>
<given-names><![CDATA[Walter-Daniel]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Nacional de Asunción Facultad de Ciencias Económicas ]]></institution>
<addr-line><![CDATA[San Lorenzo ]]></addr-line>
<country>Paraguay</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2020</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2020</year>
</pub-date>
<volume>7</volume>
<numero>1</numero>
<fpage>1</fpage>
<lpage>10</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://scielo.iics.una.py/scielo.php?script=sci_arttext&amp;pid=S2414-89382020000100001&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.iics.una.py/scielo.php?script=sci_abstract&amp;pid=S2414-89382020000100001&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.iics.una.py/scielo.php?script=sci_pdf&amp;pid=S2414-89382020000100001&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN Este artículo tiene como propósito principal evaluar los componentes presentes en las declaraciones de misión de los bancos paraguayos. Con este propósito, fueron visitadas las 17 páginas web de bancos nacionales. Para analizar la efectividad de las declaraciones de misión, se eligió el modelo de Pearce &amp; David (1987), aplicándose el análisis de contenido para evaluar la efectividad de las declaraciones de misión identificadas. Según estos autores, para ser efectiva, una declaración de misión debe incorporar nueve elementos básicos, los que servirán de guía para el planeamiento estratégico. De acuerdo con los resultados obtenidos, los principales componentes presentes en las declaraciones de misión de los bancos paraguayos son los siguientes: clientes, servicios, filosofía y autoconcepto. En relación a la efectividad, la mayoría de los bancos analizados (11) presentan el 53% de los nueve componentes propuestos por Pearce &amp; David (1987). Se concluye que las declaraciones de misión de los bancos estudiados aún no se adecuan totalmente al modelo de Pearce &amp; David (1987), de tal manera a que cumplan con un papel efectivo dentro de sus procesos de estrategia empresarial.  Clasificación JEL:  G21; L21; M14.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT This article has as its main purpose to evaluate the components present in the mission statements of the Paraguayan banks. For this purpose, the 17 websites of national banks were visited. To analyze the effectiveness of the mission statements, the model of Pearce &amp; David (1987) was chosen, applying the content analysis to evaluate the effectiveness of the mission statements identified. According to these authors, to be effective, a mission statement must incorporate nine basic elements, which will serve as a guide for strategic planning. According to the results obtained, the main components present in the mission statements of the Paraguayan banks are the following: clients, services, philosophy and self-concept. In relation to effectiveness, most of the banks analyzed (11) presented 53% of the nine components proposed by Pearce &amp; David (1987). It is concluded that the mission statements of the studied banks are still not fully adapted to the model of Pearce &amp; David (1987), in such a way that they fulfill an effective role within their business strategy processes.  JEL Clasification:  G21; L21; M14]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Bancos]]></kwd>
<kwd lng="es"><![CDATA[estrategia empresarial]]></kwd>
<kwd lng="es"><![CDATA[declaración de misión, Paraguay]]></kwd>
<kwd lng="en"><![CDATA[Banks]]></kwd>
<kwd lng="en"><![CDATA[corporate strategy]]></kwd>
<kwd lng="en"><![CDATA[mission statement]]></kwd>
<kwd lng="en"><![CDATA[Paraguay]]></kwd>
</kwd-group>
</article-meta>
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