<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2409-8752</journal-id>
<journal-title><![CDATA[Revista Científica de la UCSA]]></journal-title>
<abbrev-journal-title><![CDATA[Rev. ciente. UCSA]]></abbrev-journal-title>
<issn>2409-8752</issn>
<publisher>
<publisher-name><![CDATA[Universidad del Cono Sur de las Américas]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2409-87522025000100041</article-id>
<article-id pub-id-type="doi">10.18004/ucsa/2409-8752/2025.012.01.041</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[La semiótica como eje de la investigación cualitativa: Un análisis bibliométrico]]></article-title>
<article-title xml:lang="en"><![CDATA[Semiotics at the core of qualitative research: A bibliometric analysis]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Castilla Barraza]]></surname>
<given-names><![CDATA[Jaime Gabriel]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Gálvez-Castañeda]]></surname>
<given-names><![CDATA[Jean Pierre]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Cardenas-Gonzales]]></surname>
<given-names><![CDATA[José Rolando]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Kwan-Chung]]></surname>
<given-names><![CDATA[Chap Kau]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Señor de Sipán  ]]></institution>
<addr-line><![CDATA[Chiclayo ]]></addr-line>
<country>Peru</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad Privada del Norte  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Peru</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universidad Americana. Asunción  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Paraguay</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>04</month>
<year>2025</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>04</month>
<year>2025</year>
</pub-date>
<volume>12</volume>
<numero>1</numero>
<fpage>41</fpage>
<lpage>53</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://scielo.iics.una.py/scielo.php?script=sci_arttext&amp;pid=S2409-87522025000100041&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.iics.una.py/scielo.php?script=sci_abstract&amp;pid=S2409-87522025000100041&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.iics.una.py/scielo.php?script=sci_pdf&amp;pid=S2409-87522025000100041&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN Este artículo explora la intersección entre la semiótica y la investigación cualitativa, destacando sus roles complementarios en la comprensión de fenómenos sociales complejos. A través de un análisis bibliométrico, se analiza cómo los marcos semióticos pueden enriquecer las metodologías cualitativas, proporcionando una comprensión más profunda del comportamiento del consumidor y las narrativas culturales. Se realizó una búsqueda en bases de datos científicas de alto impacto, como Scopus y Web of Science, utilizando operadores booleanos y filtros específicos para garantizar la relevancia y calidad de las publicaciones, priorizando aquellos en revistas científicas indexadas y accesibles, asegurando así la rigurosidad de cada estudio. Como resultado se reveló que la semiótica es relevante en la investigación cualitativa, destacando su complementariedad, enriqueciendo esta disciplina, la semiótica ofrece un marco para analizar símbolos culturales y sus significados, permitiendo desentrañar las complejidades culturales. Se concluye subrayando la importancia de la semiótica como un eje crítico en la investigación cualitativa.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT This article explores the intersection between semiotics and qualitative research, highlighting their complementary roles in understanding complex social phenomena. Through bibliometric analysis, it is analyzed how semiotic frameworks can enrich qualitative methodologies, providing a deeper understanding of consumer behavior and cultural narratives. A search was carried out in high-impact scientific databases, such as Scopus and Web of Science, using Boolean operators and specific filters to guarantee the relevance and quality of the publications, prioritizing those in indexed and accessible scientific journals, thus ensuring the rigor of each study. As a result, it was revealed that semiotics is relevant in qualitative research, highlighting its complementarity, enriching this discipline, semiotics offers a framework to analyze cultural symbols and their meanings, allowing cultural complexities to be unraveled. It concludes by highlighting the importance of semiotics as a critical axis in qualitative research.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Comportamiento]]></kwd>
<kwd lng="es"><![CDATA[análisis cultural]]></kwd>
<kwd lng="es"><![CDATA[enfoque cualitativo]]></kwd>
<kwd lng="es"><![CDATA[significado]]></kwd>
<kwd lng="es"><![CDATA[semiótica aplicada.]]></kwd>
<kwd lng="en"><![CDATA[Behavior]]></kwd>
<kwd lng="en"><![CDATA[cultural analysis]]></kwd>
<kwd lng="en"><![CDATA[qualitative approach]]></kwd>
<kwd lng="en"><![CDATA[meaning]]></kwd>
<kwd lng="en"><![CDATA[applied semiotics.]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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