<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2076-054X</journal-id>
<journal-title><![CDATA[Población y Desarrollo ]]></journal-title>
<abbrev-journal-title><![CDATA[Poblac.Desarro.]]></abbrev-journal-title>
<issn>2076-054X</issn>
<publisher>
<publisher-name><![CDATA[FACULTAD DE CIENCIAS ECONÓMICAS- UNA]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2076-054X2021005300079</article-id>
<article-id pub-id-type="doi">10.18004/pdfce/2076-054x/2021.027.53.079</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Adopción del e-commerce en el sector hotelero: análisis de los sitios web de los hoteles localizados en la zona cosmopolitan de Asunción - Paraguay. Año 2019]]></article-title>
<article-title xml:lang="en"><![CDATA[Adoption of e-commerce in the hotel sector: analysis of the websites of the hotels located in the cosmopolitan zone of Asunción - Paraguay. 2019]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Sutty Segovia]]></surname>
<given-names><![CDATA[Hernán Isidro]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Kwan Chung]]></surname>
<given-names><![CDATA[Chap Kau]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Americana  ]]></institution>
<addr-line><![CDATA[Asunción ]]></addr-line>
<country>Paraguay</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2021</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2021</year>
</pub-date>
<volume>27</volume>
<numero>53</numero>
<fpage>79</fpage>
<lpage>87</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://scielo.iics.una.py/scielo.php?script=sci_arttext&amp;pid=S2076-054X2021005300079&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.iics.una.py/scielo.php?script=sci_abstract&amp;pid=S2076-054X2021005300079&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.iics.una.py/scielo.php?script=sci_pdf&amp;pid=S2076-054X2021005300079&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN El objetivo de la investigación consiste en identificar el nivel de adopción del e-commerce en el sector hotelero del Paraguay, a través de un análisis exhaustivo de sus sitios webs. El artículo se asentó sobre un enfoque cualitativo, corte transeccional y descriptiva. La población consistió en 20 hoteles localizados en la zona Cosmopolitan de Asunción, específicamente en los barrios Villa Morra, Manorá, Ycua Sati, San Jorge y Madame Lynch. El proceso de la recolección de datos fue realizado en el mes de junio de 2019, a través del modelo extendido de adopción de comercio en Internet - eMICA. Los resultados más relevantes fueron en primer lugar, un elevado alcance de cumplimiento de atributos de la fase 1 Promoción, tanto para el nivel 1 de información básica como el nivel 2 de información enriquecida y, en segundo lugar, falta de implementación del ecommerce en los hoteles examinados pertenecientes a las cadenas internacionales como locales. Se concluye que la fase 3 de Procesamiento no supera ni el 50% del cumplimiento de los ítems estudiados por falta de motivación en la implementación de tecnología por parte de la alta gerencia y la falta de beneficios percibidos por los directivos de dichos locales.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT The objective of the research is to identify the level of e-commerce adoption in the Paraguayan hotel sector, through an exhaustive analysis of its websites. The article was based on a qualitative, transectional and descriptive approach. The population consisted of 20 hotels located in the Cosmopolitan area of Asunción, specifically in the Villa Morra, Manorá, Ycua Sati, San Jorge and Madame Lynch neighborhoods. The data collection process was carried out in June 2019, through the extended Internet commerce adoption model eMICA. The most relevant results were, firstly, a high scope of compliance with the attributes of phase 1 Promotion, both for level 1 of basic information and level 2 of enriched information and, secondly, lack of implementation of e-commerce in the hotels examined belonging to international and local chains. It is concluded that phase 3 of Processing does not exceed 50% of the fulfillment of the items studied due to lack of motivation in the implementation of technology by senior management and the lack of benefits perceived by the managers of said premises.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[eMICA]]></kwd>
<kwd lng="es"><![CDATA[Hotel]]></kwd>
<kwd lng="es"><![CDATA[e-commerce]]></kwd>
<kwd lng="es"><![CDATA[Web]]></kwd>
<kwd lng="en"><![CDATA[eMICA]]></kwd>
<kwd lng="en"><![CDATA[Hotel]]></kwd>
<kwd lng="en"><![CDATA[e-commerce]]></kwd>
<kwd lng="en"><![CDATA[Web]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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