<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2708-0412</journal-id>
<journal-title><![CDATA[Revista científica en ciencias sociales]]></journal-title>
<abbrev-journal-title><![CDATA[Rev. cient. cienc. soc.]]></abbrev-journal-title>
<issn>2708-0412</issn>
<publisher>
<publisher-name><![CDATA[Universidad del Pacífico]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2708-04122026000100233</article-id>
<article-id pub-id-type="doi">10.53732/rccsociales/e8912</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[La orientación emprendedora y el desempeño sostenible en la agroindustria del maguey en México]]></article-title>
<article-title xml:lang="en"><![CDATA[Entrepreneurial orientation and sustainable performance in the maguey agroindustry in Mexico]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Martínez Legaspi]]></surname>
<given-names><![CDATA[Mariana Lourdes]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Silva Olvera]]></surname>
<given-names><![CDATA[María de los Ángeles]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Castillo Corral]]></surname>
<given-names><![CDATA[Daniel]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Bonilla Enríquez]]></surname>
<given-names><![CDATA[Gladys]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Pérez Rodríguez]]></surname>
<given-names><![CDATA[Ricardo]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Tecnológico Nacional de México - Instituto Tecnológico de Aguascalientes Departamento de Ciencias Económico-Administrativas ]]></institution>
<addr-line><![CDATA[Aguascalientes ]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Instituto Tecnológico de Puebla Departamento de Logística ]]></institution>
<addr-line><![CDATA[Puebla ]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,SECIHTI - Tecnológico Nacional de México - Instituto Tecnológico de Aguascalientes Departamento de Ciencias Económico-Administrativas ]]></institution>
<addr-line><![CDATA[Aguascalientes ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>00</month>
<year>2026</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>00</month>
<year>2026</year>
</pub-date>
<volume>8</volume>
<fpage>233</fpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://scielo.iics.una.py/scielo.php?script=sci_arttext&amp;pid=S2708-04122026000100233&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.iics.una.py/scielo.php?script=sci_abstract&amp;pid=S2708-04122026000100233&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.iics.una.py/scielo.php?script=sci_pdf&amp;pid=S2708-04122026000100233&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN Este estudio tuvo como objetivo examinar la relación entre la orientación emprendedora (OE), caracterizada por la innovación, proactividad, toma de riesgos, autonomía y agresividad competitiva, y el desempeño sostenible (DS), en sus dimensiones económica, ambiental y social. La población se conformó por empresas mexicanas dedicadas a los derivados del maguey; ante la ausencia de un registro oficial, se identificaron al menos 1,001 unidades económicas como referencia. Se empleó un muestreo no probabilístico por conveniencia, obteniendo una muestra de 50 empresas ubicadas en distintos estados del país. La recolección de datos se realizó en 2025 mediante un cuestionario estructurado aplicado a propietarios o gerentes. El instrumento incluyó información general de la empresa y del respondiente clave, así como ítems que midieron la OE y el DS, empleando una escala tipo Likert de 5 puntos. El análisis estadístico se realizó con SPSS v23 y el lenguaje R. Los resultados evidenciaron una relación positiva, de débil a media, entre OE y DS. La innovación presentó mayor correlación, especialmente con el desempeño económico y social. Asimismo, el desempeño económico mostró relaciones más significativas con la OE, particularmente con la innovación y la agresividad competitiva. Los hallazgos aportan implicaciones relevantes para las organizaciones que conforman este sector.  Palabras clave emprendedurismo sostenibilidad estrategias empresa agroindustria México]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT The objective of this study was to examine the relationship between entrepreneurial orientation (EO), characterized by innovation, proactivity, risk-taking, autonomy, and competitive aggression, and sustainable performance (SP) in its economic, environmental, and social dimensions. The population consisted of Mexican companies engaged in the production of maguey derivatives; in the absence of an official registry, at least 1,001 economic units were identified as a reference. Non-probabilistic convenience sampling was used, resulting in a sample of 50 companies located in different states of the country. Data collection was carried out in 2025 using a structured questionnaire administered to owners or managers. The instrument included general information about the company and the key respondent, as well as items measuring EO and SP, using a 5-point Likert scale. Statistical analysis was performed using SPSS v23 and the R programming language. The results revealed a positive, weak to moderate relationship between EO and SP. The innovation dimension showed the strongest correlation, particularly with economic and social performance. Furthermore, economic performance exhibited more significant relationships with EO, notably with innovation and competitive aggressiveness. The findings have important implications for organizations in this sector.  Keywords entrepreneurship sustainability strategies business agroindustry Mexico]]></p></abstract>
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