<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2708-0412</journal-id>
<journal-title><![CDATA[Revista científica en ciencias sociales]]></journal-title>
<abbrev-journal-title><![CDATA[Rev. cient. cienc. soc.]]></abbrev-journal-title>
<issn>2708-0412</issn>
<publisher>
<publisher-name><![CDATA[Universidad del Pacífico]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2708-04122024000100023</article-id>
<article-id pub-id-type="doi">10.53732/rccsociales/e601121</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Factores que inciden en el comportamiento del consumidor paraguayo en relación al comercio electrónico]]></article-title>
<article-title xml:lang="en"><![CDATA[Factors influencing Paraguayan consumer behavior in relation to e-commerce]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Bellon Arrua]]></surname>
<given-names><![CDATA[Carmine Cesarina]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Ferrer Dávalos]]></surname>
<given-names><![CDATA[Raúl Marcelo]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad San Ignacio de Loyola Facultad de Ciencias Económicas y Administrativas ]]></institution>
<addr-line><![CDATA[Asunción ]]></addr-line>
<country>Paraguay</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>00</month>
<year>2024</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>00</month>
<year>2024</year>
</pub-date>
<volume>6</volume>
<fpage>23</fpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://scielo.iics.una.py/scielo.php?script=sci_arttext&amp;pid=S2708-04122024000100023&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.iics.una.py/scielo.php?script=sci_abstract&amp;pid=S2708-04122024000100023&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.iics.una.py/scielo.php?script=sci_pdf&amp;pid=S2708-04122024000100023&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN El objetivo de este estudio fue analizar los factores que inciden en el comportamiento de los consumidores paraguayos en relación al comercio electrónico. Se utilizó una metodología cuantitativa, transversal y descriptiva, recolectando datos a través de una encuesta en formato digital realizada a un total de 404 participantes tomados a partir de una muestra aleatoria simple en el 2023. Los resultados demostraron que 48,1% apuntan a la Moda e Indumentaria como el rubro más comprado, 40,6% por Alimentos y Bebidas, 51% compra una vez al mes, 41,4% considera que realizar compras en línea es muy conveniente, 38,3% y 36,5% están de acuerdo o muy de acuerdo en encontrar mejores ofertas en línea, 49,9% expresan su fuerte acuerdo con respecto que la variedad de productos disponibles es altamente valorada, etc. Se concluye que la mayoría de los participantes señala como factores determinantes en la elección de esta modalidad a los tiempos y horarios de atención y también a las opciones de envío y entrega de las mercaderías. Finalmente, existe una constante evolución y aumento en la aceptación de los consumidores de esta modalidad a nivel local.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT The objective of this study was to analyze the factors that influence the behavior of Paraguayan consumers in relation to e-commerce. A quantitative, cross-sectional and descriptive methodology was used, collecting data through a survey in digital format conducted to a total of 404 participants taken from a simple random sample in 2023. The results showed that 48.1% point to Fashion and Apparel as the most purchased item, 40.6% for Food and Beverages, 51% shop once a month, 41.4% consider online shopping to be very convenient, 38.3% and 36.5% agree or strongly agree to find better deals online, 49.9% express strong agreement that the variety of products available is highly valued, etc. It is concluded that most of the participants point out that the determining factors in the choice of this modality are the times and schedules of attention and also the options of shipping and delivery of the merchandise. Finally, there is a constant evolution and increase in consumer acceptance of this modality at the local level.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Mercado]]></kwd>
<kwd lng="es"><![CDATA[comercio electrónico]]></kwd>
<kwd lng="es"><![CDATA[consumidor]]></kwd>
<kwd lng="es"><![CDATA[comportamiento]]></kwd>
<kwd lng="es"><![CDATA[internet]]></kwd>
<kwd lng="es"><![CDATA[marketing]]></kwd>
<kwd lng="en"><![CDATA[Market]]></kwd>
<kwd lng="en"><![CDATA[e-commerce]]></kwd>
<kwd lng="en"><![CDATA[consumer]]></kwd>
<kwd lng="en"><![CDATA[behavior]]></kwd>
<kwd lng="en"><![CDATA[internet]]></kwd>
<kwd lng="en"><![CDATA[marketing]]></kwd>
</kwd-group>
</article-meta>
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