<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2708-0412</journal-id>
<journal-title><![CDATA[Revista científica en ciencias sociales]]></journal-title>
<abbrev-journal-title><![CDATA[Rev. cient. cienc. soc.]]></abbrev-journal-title>
<issn>2708-0412</issn>
<publisher>
<publisher-name><![CDATA[Universidad del Pacífico]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2708-04122026000100520</article-id>
<article-id pub-id-type="doi">10.53732/rccsociales/e8791</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Diplomacia digital y poder blando en contextos algorítmicos: plataformas, narrativas y disputas de influencia global]]></article-title>
<article-title xml:lang="en"><![CDATA[Digital diplomacy and soft power in algorithmic contexts: platforms, narratives, and global influence competition]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Sánchez Chumpitaz]]></surname>
<given-names><![CDATA[Diego Sebastián]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Gutiérrez Rébora]]></surname>
<given-names><![CDATA[Rodrigo]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad San Ignacio de Loyola Facultad de Derecho ]]></institution>
<addr-line><![CDATA[Lima ]]></addr-line>
<country>Perú</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Lima  ]]></institution>
<addr-line><![CDATA[Lima ]]></addr-line>
<country>Perú</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>00</month>
<year>2026</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>00</month>
<year>2026</year>
</pub-date>
<volume>8</volume>
<fpage>520</fpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://scielo.iics.una.py/scielo.php?script=sci_arttext&amp;pid=S2708-04122026000100520&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.iics.una.py/scielo.php?script=sci_abstract&amp;pid=S2708-04122026000100520&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.iics.una.py/scielo.php?script=sci_pdf&amp;pid=S2708-04122026000100520&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN Este artículo analiza la reconfiguración del poder blando estatal en un ecosistema digital regido por algoritmos y plataformas privadas. Se estudia el impacto de TikTok, Douyin y los creadores de contenido en la diplomacia pública contemporánea, evaluando su influencia en la proyección de narrativas nacionales y en la percepción global de los Estados. Se aplica una metodología cualitativa con enfoque comparativo, sustentada en análisis documental, revisión de literatura especializada y estudios de caso, complementada con tablas de datos empíricos sobre segmentación algorítmica, consumo digital y contenido distribuido. Los resultados evidencian una transformación estructural en la diplomacia cultural, en la que la visibilidad simbólica se encuentra mediada por infraestructuras tecnológicas que jerarquizan discursos según lógicas comerciales o ideológicas. La investigación concluye que los Estados deben desarrollar estrategias de diplomacia digital adaptadas a las reglas de gobernanza algorítmica, a fin de preservar su autonomía narrativa y disputar espacios de influencia en un entorno global competitivo.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT This article analyses the reconfiguration of state soft power within a digital ecosystem governed by algorithms and private platforms. It examines the impact of TikTok, Douyin, and content creators on contemporary public diplomacy, focusing on their role in projecting national narratives and shaping global perceptions of states. A qualitative methodology is employed, using a comparative approach grounded in documentary analysis, specialised literature review, and case studies. These are complemented by empirical data tables addressing algorithmic segmentation, digital consumption, and content distribution. The findings reveal a structural transformation in cultural diplomacy, where symbolic visibility is mediated by technological infrastructures that prioritise discourse based on commercial or ideological criteria. The study concludes that states must design digital diplomacy strategies aligned with algorithmic governance frameworks in order to preserve narrative autonomy and compete effectively for influence in a globalised digital environment.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[diplomacia digital]]></kwd>
<kwd lng="es"><![CDATA[comunicación internacional]]></kwd>
<kwd lng="es"><![CDATA[tecnologías de la información]]></kwd>
<kwd lng="es"><![CDATA[redes sociales]]></kwd>
<kwd lng="es"><![CDATA[influencia cultural]]></kwd>
<kwd lng="es"><![CDATA[gobernanza del internet]]></kwd>
<kwd lng="en"><![CDATA[digital diplomacy]]></kwd>
<kwd lng="en"><![CDATA[international communication]]></kwd>
<kwd lng="en"><![CDATA[information technologies]]></kwd>
<kwd lng="en"><![CDATA[social networks]]></kwd>
<kwd lng="en"><![CDATA[cultural influence]]></kwd>
<kwd lng="en"><![CDATA[internet governance]]></kwd>
</kwd-group>
</article-meta>
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