<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2708-0412</journal-id>
<journal-title><![CDATA[Revista científica en ciencias sociales]]></journal-title>
<abbrev-journal-title><![CDATA[Rev. cient. cienc. soc.]]></abbrev-journal-title>
<issn>2708-0412</issn>
<publisher>
<publisher-name><![CDATA[Universidad del Pacífico]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2708-04122022000100045</article-id>
<article-id pub-id-type="doi">10.53732/rccsociales/04.01.2022.45</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Grado de adopción del e-commerce en sanatorios y hospitales de Asunción - Paraguay: Análisis de los sitios web a través del modelo eMICA]]></article-title>
<article-title xml:lang="en"><![CDATA[Degree of adoption of e-commerce in sanatoriums and hospitals in Asunción - Paraguay: Analysis of websites through the eMICA model]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[López-Cañisá]]></surname>
<given-names><![CDATA[Kevin Miguel]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Hug-de Belmont-Brugada]]></surname>
<given-names><![CDATA[Emily Sol]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[García-Zorrilla]]></surname>
<given-names><![CDATA[Marcelo Daniel]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Ruttia-Escauriza]]></surname>
<given-names><![CDATA[Rubén Ariel]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Sanabria-Ramírez]]></surname>
<given-names><![CDATA[Diana Belén]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Americana Facultad de Ciencias Económicas y Administrativas ]]></institution>
<addr-line><![CDATA[Asunción ]]></addr-line>
<country>Paraguay</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>06</month>
<year>2022</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>06</month>
<year>2022</year>
</pub-date>
<volume>4</volume>
<numero>1</numero>
<fpage>45</fpage>
<lpage>53</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://scielo.iics.una.py/scielo.php?script=sci_arttext&amp;pid=S2708-04122022000100045&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.iics.una.py/scielo.php?script=sci_abstract&amp;pid=S2708-04122022000100045&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.iics.una.py/scielo.php?script=sci_pdf&amp;pid=S2708-04122022000100045&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN El objetivo es determinar el grado de adopción del e-commerce en sanatorios y hospitales de Asunción - Paraguay a través de un análisis de sus sitios web basado en el modelo eMICA. El estudio tuvo un enfoque cuantitativo de corte transeccional y descriptivo. Una población de 29 centros de salud (15 sanatorios y 14 hospitales) en Asunción fue registrada en google map en agosto de 2019, y una muestra de 22 recintos (11 sanatorios y 11 hospitales) fue utilizada por haber cumplido con el mínimo requerido (poseer un sitio web). Se utilizó una lista de 24 atributos clasificados en 3 etapas y 6 niveles propuesto por Burgess, Parrish y Alcock. Resultados: cumplimiento del 67,6% en la fase 1 promoción, 49% en la fase 2 provisión y 5% en la fase 3 procesamiento. Los atributos con mayor frecuencia se visualizan en el nombre y dirección física del establecimiento (96%), contacto teléfono (91%), fotografías, mapas y rutas (87%) e informaciones sobre el sanatorio u hospital (83%). Se concluye la existencia de bajo porcentaje de cumplimiento en el empleo del e-commerce en los sujetos investigados y se afirma que las actividades operaciones/administrativas/logísticas serían mucho más eficientes si el e-commerce fuese aprovechado para la cuestión.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT The objective is to determine the degree of adoption of e-commerce in sanatoriums and hospitals in Asunción - Paraguay through an analysis of their websites based on the eMICA model. The study had a quantitative, transactional and descriptive approach. A population of 29 health centers (15 sanatoriums and 14 hospitals) in Asunción was registered on google map in August 2019, and a sample of 22 institutions (11 sanatoriums and 11 hospitals) was used for having met the minimum requirement (having a website). A list of 24 attributes classified in 3 stages and 6 levels proposed by Burgess, Parrish and Alcock was used. Results: compliance of 67.6% in phase 1 promotion, 49% in phase 2 provision and 5% in phase 3 processing. The most frequently displayed attributes are the name and physical address of the establishment (96%), telephone contact (91%), photographs, maps and routes (87%) and information about the sanatorium or hospital (83%). The existence of a low percentage of compliance in the use of e-commerce in the investigated subjects is concluded and it is stated that the operational/administrative/logistic activities would be much more efficient if e-commerce were used for the matter.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Comercio electrónico]]></kwd>
<kwd lng="es"><![CDATA[adopción]]></kwd>
<kwd lng="es"><![CDATA[internet]]></kwd>
<kwd lng="es"><![CDATA[servicio de salud]]></kwd>
<kwd lng="es"><![CDATA[hospital]]></kwd>
<kwd lng="es"><![CDATA[Paraguay]]></kwd>
<kwd lng="en"><![CDATA[Electronic commerce]]></kwd>
<kwd lng="en"><![CDATA[adoption]]></kwd>
<kwd lng="en"><![CDATA[internet]]></kwd>
<kwd lng="en"><![CDATA[health services]]></kwd>
<kwd lng="en"><![CDATA[hospital]]></kwd>
<kwd lng="en"><![CDATA[Paraguay]]></kwd>
</kwd-group>
</article-meta>
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