<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2414-8938</journal-id>
<journal-title><![CDATA[Academo (Asunción)]]></journal-title>
<abbrev-journal-title><![CDATA[Acad. (Asunción)]]></abbrev-journal-title>
<issn>2414-8938</issn>
<publisher>
<publisher-name><![CDATA[Universidad Americana ]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2414-89382023000200245</article-id>
<article-id pub-id-type="doi">10.30545/academo.2023.jul-dic.9</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Impacto del comercio electrónico en la gestión de ventas en el Emporio Comercial de Gamarra (Lima-Perú), 2021]]></article-title>
<article-title xml:lang="en"><![CDATA[Impact of e-commerce on sales management in Gamarra Commercial Emporium (Lima-Peru), 2021]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Malpartida-Maíz]]></surname>
<given-names><![CDATA[Oralea]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Román-Córdova]]></surname>
<given-names><![CDATA[Vitian Sugey]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Salas-Canales]]></surname>
<given-names><![CDATA[Hugo Jesús]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Científica del Sur Grupo de Investigación Interdisciplinary Research in Business Sciences ]]></institution>
<addr-line><![CDATA[Lima ]]></addr-line>
<country>Peru</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2023</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2023</year>
</pub-date>
<volume>10</volume>
<numero>2</numero>
<fpage>245</fpage>
<lpage>255</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://scielo.iics.una.py/scielo.php?script=sci_arttext&amp;pid=S2414-89382023000200245&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.iics.una.py/scielo.php?script=sci_abstract&amp;pid=S2414-89382023000200245&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.iics.una.py/scielo.php?script=sci_pdf&amp;pid=S2414-89382023000200245&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[RESUMEN En el mundo (y sobre todo en el Perú), actualmente el comercio electrónico se encuentra en constante crecimiento y adopción por parte de los empresarios, debido al cambio abrupto que las empresas han tenido que enfrentar a raíz de la pandemia mundial ocasionada por la Covid-19 para poder gestionar adecuadamente sus ventas. El propósito principal de esta investigación fue determinar el impacto del comercio electrónico en la gestión de ventas en el Emporio Comercial de Gamarra (Lima-Perú) durante el 2021. Cada una de las variables del estudio fue subdividida en tres dimensiones para una mejor comprensión; por ejemplo, la variable comercio electrónico se subdividió en canal de ventas, publicidad digital y sistemas de información; mientras que, por otra parte, la variable gestión de ventas fue desglosada en atención al cliente, satisfacción del cliente y distribución. Metodológicamente, la investigación se desarrolló bajo el enfoque cuantitativo, alcance explicativo y utilizó el diseño no experimental transeccional correlacional-causal; los participantes fueron 100 microempresarios de la zona comercial objeto de estudio, específicamente vinculados a empresas formales que hacen uso del comercio electrónico, a los cuales se les administró un cuestionario de 18 ítems con alternativas de valoración bajo la forma de la escala de Likert. Luego del procesamiento y análisis de la información, se constató la existencia de un impacto significativo entre el comercio electrónico y la gestión de ventas (p &lt; .05), debido a que luego de usar la regresión lineal se obtuvo un coeficiente de prueba de 0.752.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[ABSTRACT In the world (and especially in Peru), e-commerce is currently in constant growth and adoption by entrepreneurs, due to the abrupt change that companies have had to face as a result of the global pandemic caused by Covid-19 in order to properly manage their sales. The main purpose of this research was to determine the impact of e-commerce on sales management in Gamarra Commercial Emporium (Lima-Peru) during 2021. Each of the study variables was subdivided into three dimensions for better understanding; for example, the e-commerce variable was subdivided into sales channel, digital advertising and information systems; while, on the other hand, the sales management variable was broken down into customer service, customer satisfaction and distribution. Methodologically, the research was developed under the quantitative approach, explanatory scope and used the non-experimental correlational-causal cross-sectional design; the participants were 100 micro-entrepreneurs from the commercial area under study, specifically linked to formal companies that make use of e-commerce, who were administered a questionnaire of 18 items with valuation alternatives in the form of the Likert scale. After the processing and analysis of the information, the existence of a significant impact between e-commerce and sales management was found (p &lt; .05), because after using linear regression a test coefficient of 0.752 was obtained.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Comercio electrónico]]></kwd>
<kwd lng="es"><![CDATA[gestión de ventas]]></kwd>
<kwd lng="es"><![CDATA[canal de ventas]]></kwd>
<kwd lng="es"><![CDATA[publicidad digital]]></kwd>
<kwd lng="es"><![CDATA[satisfacción del cliente]]></kwd>
<kwd lng="en"><![CDATA[e-commerce]]></kwd>
<kwd lng="en"><![CDATA[sales management]]></kwd>
<kwd lng="en"><![CDATA[sales channel]]></kwd>
<kwd lng="en"><![CDATA[digital advertising]]></kwd>
<kwd lng="en"><![CDATA[customer satisfaction]]></kwd>
</kwd-group>
</article-meta>
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