<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2226-4000</journal-id>
<journal-title><![CDATA[Revista Internacional de Investigación en Ciencias Sociales]]></journal-title>
<abbrev-journal-title><![CDATA[Rev. Int. Investig. Cienc. Soc.]]></abbrev-journal-title>
<issn>2226-4000</issn>
<publisher>
<publisher-name><![CDATA[Universidad Autónoma de Asunción]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2226-40002017000100035</article-id>
<article-id pub-id-type="doi">10.18004/riics.2017.julio.35-48</article-id>
<title-group>
<article-title xml:lang="pt"><![CDATA[O Comportamento do Consumidor no Brasil: Um Olhar Metodológico Sobre as Pesquisas Empíricas Apresentadas nos Encontros da Divisão de Marketing da Associação Nacional de Pós-graduação e Pesquisa em Administração ANPAD - EMA (2004-2014)]]></article-title>
<article-title xml:lang="en"><![CDATA[Consumer behavior in Brazil: A Methodological view on the empirical research presented at the meetings of the Marketing Division of the National Association of Postgraduate and Research in Administration ANPAD -EMA (2004 - 2014)]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Oliveira-Santana]]></surname>
<given-names><![CDATA[Dhione]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Souza]]></surname>
<given-names><![CDATA[Jackson]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidade Federal de Sergipe  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Brazil</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidade Federal do Rio Grande do Norte  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Brazil</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>07</month>
<year>2017</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>07</month>
<year>2017</year>
</pub-date>
<volume>13</volume>
<numero>1</numero>
<fpage>35</fpage>
<lpage>48</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://scielo.iics.una.py/scielo.php?script=sci_arttext&amp;pid=S2226-40002017000100035&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.iics.una.py/scielo.php?script=sci_abstract&amp;pid=S2226-40002017000100035&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://scielo.iics.una.py/scielo.php?script=sci_pdf&amp;pid=S2226-40002017000100035&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="pt"><p><![CDATA[Resumo: O comportamento do consumidor consiste em uma das escolas de marketing, estudada tradicionalmente pela administração, mas que ao longo do tempo tem sido uma temática inserida em investigações de diversas outras disciplinas e ciências. Com a itensificação das pesquisas, foram criados espaços acadêmicos para a reflexão e discussão das investigações sobre a área, e os encontros bienais da divisão de marketing da ANPAD configuram-se, no Brasil, como um espaço de grande importância para o entendimento do marketing. O presente trabalho, dessa forma, objetivou identificar, analisar e quantificar os procedimentos metodológicos presentes nos papers envolvendo a temática &#8220;comportamento do consumidor&#8221;, apresentados nos encontros bienais da Divisão de Marketing da ANPAD - O EMA, entre os anos de 2004 e 2014. Dentre os resultados, verifica-se a multidisciplinaridade do tema ao serem encontrados trabalhos de diversas naturezas de pesquisa, englobando aspectos de outras áreas além da Administração, e a mesclagem de abordagens qualitativas e quantitativas com o intuito de conhecer perfis, hábitos e fatores relacionados o comportamento do consumidor.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract: The consumer behavior consists of one of the marketing schools, traditionally studied by the administration, but that over time has been a thematic inserted in investigations of several other disciplines and sciences. With the intensification of researches, academic spaces were created for the reflection and discussion of researches on the area, and the biennial meetings of ANPAD's marketing division are, in Brazil, a space of great importance for the understanding of marketing. The present paper, therefore, aimed to identify, analyze and quantify the methodological procedures present in the papers involving the theme "consumer behavior", presented at the biennial meetings of the Marketing Division of ANPAD - EMA, between 2004 and 2014. Among the results, the multidisciplinarity of the theme is verified by finding papers of several research natures, encompassing aspects of other areas besides Administration, and the merge of qualitative and quantitative approaches with the purpose of knowing profiles, habits and factors related to consumer behavior.]]></p></abstract>
<kwd-group>
<kwd lng="pt"><![CDATA[Marketing]]></kwd>
<kwd lng="pt"><![CDATA[Comportamento do Consumidor]]></kwd>
<kwd lng="pt"><![CDATA[Produção Acadêmica]]></kwd>
<kwd lng="pt"><![CDATA[Encontro de Marketing da ANPAD.]]></kwd>
<kwd lng="en"><![CDATA[Marketing]]></kwd>
<kwd lng="en"><![CDATA[Consumer Behavior]]></kwd>
<kwd lng="en"><![CDATA[Academic Production]]></kwd>
<kwd lng="en"><![CDATA[Marketing Meeting of ANPAD]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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