Resumen

BORJA, Francisco Antonio. Practices to improve results in digital campaigns. Rev. cient. cienc. soc. [online]. 2021, vol.3, n.2, pp.106-110. ISSN 2708-0412.  https://doi.org/10.53732/rccsociales/03.02.2021.106.

When we talk about campaigns, the first thing is to be very clear about the marketing objectives that a brand wants to achieve so that you can design and develop the digital campaign and generate positioning for your brand. Every day communities are more digital, and therefore brands must be more digital and be more connected in real time with the customer. In order to make a good campaign configuration, we must segment and for this it is necessary to know the audience and understand what generates an attraction to the brand, so a survey must be made of what brands have as a strategy and being able to constantly monitor what they can contribute to their audience, which leads them to plan, create, publish and disseminate the content and then monitor, see the scope and be able to evaluate the quality of a campaign.

Palabras clave : Digital campaigns; content marketing; strategy; business strategies; digital marketing; marketing; positioning.

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