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Academo (Asunción)

On-line version ISSN 2414-8938

Abstract

MARTIN, Rodrigo  and  SIMKIN, Hugo. Adaptation and validation of the social media engagement questionnaire to Spanish language. Acad. (Asunción) [online]. 2021, vol.8, n.2, pp.55-66. ISSN 2414-8938.  https://doi.org/10.30545/academo.2021.jul-dic.5.

Lately, the study of digital or mediated interaction by modern communication technologies has been increasing, giving rise to the posing of new problems to address and study. As in any kind of interaction, the digital one has positive and negative aspects, which is of current interest for the Social Sciences. Actually, there are few articles, particularly in Latin America, about how digital interaction affects these ways of socialization and how much time we spend in social networking. The Social Media Engagement Questionnaire (SMEQ) is one of the main techniques to effectively measure how immersed in social networks sites we are, taking as a reference the frequency of online connection over the course of a week. The purpose of this article is to adapt and validate the scale to the Argentinean context in a sample of 418(four hundred eighteen) middle level students residing in the Ciudad Autónoma de Buenos Aires (CABA), Argentina. The results obtained by confirmatory factorial analysis offer empirical support to the dimensional model, contributing to the adaptation and validation of the inventory for the argentinean context.

Keywords : Social media; questionnaire; adaptation; validation..

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