Resumo

BOGADO SOLER, Natasha Luján et al. Factors influencing the purchase of masks in Paraguayan consumers during the COVID-19 pandemic. Acad. (Asunción) [online]. 2021, vol.8, n.2, pp.29-41. ISSN 2414-8938.  https://doi.org/10.30545/academo.2021.jul-dic.3.

The objective of this research study is to determine the factors that influence the purchase of masks in Paraguayan consumers during the COVID-19 pandemic. It was based on a quantitative, non-experimental, cross-sectional and descriptive design approach. The population consisted of 521,559 inhabitants of Asunción with a sample size of 384 people and a response rate of 87%, that is, 333 participants successfully completed the survey. The only inclusion criterion was to live in the city of Asunción. The data collection instrument was composed of 11 closed questions, sent via WhatsApp for convenience in July 2020. The most relevant results were: 92.2% considered that the mask prevents COVID-19, 83.2% sought quality in the product and 59.9% they were willing to pay between 2,000 to 4,000 Gs. for each. It is concluded that there is awareness in the use of the mask in Paraguayan consumers, in addition to being a need for protection and mandatory use during the pandemic. At the same time, the most relevant factors in the decision to purchase the product translate into quality and as a means of protection against COVID-19.

Palavras-chave : Face masks; masks; consumer; pandemic; COVID-19; Paraguay.

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