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Academo (Asunción)

On-line version ISSN 2414-8938


FARINA OJEDA, Héctor Claudio. Learning through audiences, a challenge for journalists. Acad. (Asunción) [online]. 2018, vol.5, n.1, pp.73-80. ISSN 2414-8938.

One of the most notable changes since the emergence of journalism on Internet are the audiences, which have become interactive, selective, migrating and hyper-fragmented. This has forced journalists not only to know and interpret them, but to learn from them and with them in a process of permanent formation. In this article, we propose a reflection of the learning needs of journalists in the view of constant changes in consumer habits and the behavior of audiences on the Internet.

Keywords : Journalists; training; audiences; Internet; social networks.

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