Abstract

ALEGRE BRITEZ, Miguel Ángel  and  KWAN CHUNG, Chap Kau. Importance of electronic marketing for paraguayan smes. Rev. ciente. UCSA [online]. 2023, vol.10, n.3, pp.95-110. ISSN 2409-8752.  https://doi.org/10.18004/ucsa/2409-8752/2023.010.03.095.

The article examines the importance of electronic marketing for Paraguayan SMEs, the challenges they face, the successful strategies, and the recommendations provided by 50 business leaders. A qualitative methodology was used, which included interviews with business leaders in Paraguay. The findings revealed that e-marketing is critical to the success and survival of SMEs in today's business environment. In addition, key challenges were identified, such as a lack of knowledge and experience in digital marketing, the allocation of limited financial resources, and a lack of trained personnel. Successful strategies included search engine optimization, social media management, content marketing, and email. It is concluded that this information provides a solid foundation for Paraguayan SMEs to adopt effective electronic marketing strategies and adapt to the characteristics of the Paraguayan market.

Keywords : Paraguayan SMEs; digital marketing; adaptation; challenges; recommendations..

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