Resumo

CANAS LUCENDO, M; VASCO VASCO, J. A.  e  MONTUFAR GUEVARA, J. C.. Analysis of olfactory families and their relationship with electroencephalographic according to gender. Rev. ciente. UCSA [online]. 2020, vol.7, n.1, pp.3-11. ISSN 2409-8752.  https://doi.org/10.18004/ucsa/2409-8752/2020.007.01.003-011.

The objective of this work is to carry out an analysis of the 5 olfactory families (citrus, sweet, fruit, woody, herbal) used in perfumery. Through an experimental-correlational design and a non-probability sampling with volunteer subjects carried out at the Macaji Fair, held in the city of Riobamba during the month of April 2018, an Electroencephalogram was applied to 30 men and 30 women who determined levels of attention, mental calm, by measuring certain brain waves. The results showed that the woody aroma in the alpha and beta waves differentiates between both genders (T=2.51; p<. 001). In the masculine gender there was a relationship between citrus aromas, beta wave with blink response, sweet aroma, beta wave with meditation and blink state and herbal aroma, beta wave with blink type activation (p<.001). On the other hand, in the female gender, a significant relationship was detected between the sweet aroma, alpha wave and the level of meditation (p<.001). Although no predictive causal relationship has been found between the variables, it can be concluded that there is a differential electroencephalographic pattern between aromas, waves and activation levels depending on gender.

Palavras-chave : Aroma; Attention; neuromarketing; olfactory.

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