Resumo

ESPARZA-RODRIGUEZ, Saúl Alfonso; MARTINEZ-ARROYO, Jaime Apolinar; GARCIA-TAPIA, Gabino  e  VALENZO-JIMENEZ, Marco Alberto. Convergence among public policies: A consumption chain approach to overcome the economic recession caused by COVID19. Rev. Int. Investig. Cienc. Soc. [online]. 2021, vol.17, n.1, pp.74-99. ISSN 2226-4000.  https://doi.org/10.18004/riics.2021.junio.74.

The highest amount of companies stablished in the country are microbusinesses, which are especially vulnerable to economic recession environments. Because of an imminent recession caused by the containment measures for the pandemic of the SARS-Cov-2 virus, the present work proposes a model that aloud to estimate an increase in the profitability of each participant in a consumption chain of retail stores through a marginal effect traceable in the revenues of the diverse participant, based in the data available in the Monthly Survey of Commercial Companies which can be used as basis to design public policies for recovery after the pandemic.

Palavras-chave : SME´s; productive chains; business promotion; social wellbeing; public policies..

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