Abstract

KWAN-CHUNG, Chap Kau  and  ORTIZ-JIMENEZ, Luis. Adoption of E-commerce: A meta-analytical study. Rev. Int. Investig. Cienc. Soc. [online]. 2021, vol.17, n.1, pp.4-23. ISSN 2226-4000.  https://doi.org/10.18004/riics.2021.junio.04.

The objective of the research is to identify the level of existing scientific publications on the adoption of e-commerce in the last 5 years (2014 - 2018) within the databases of Scopus and Web of Science. The research was based on a meta-analytical literature review. The type of sampling was intentional by conducting two searches: the first with the use of two keywords "E-commerce and Electronic Commerce" yielding a total of 537 scientific articles and the second with three key words "E-commerce, Electronic Commerce e -commerce adoption ", identifying 13 publications for further analysis. The most relevant results were the predominance of empirical studies on non-empirical studies, the inclination of research towards the SMEs sector and the scarce amount of studies focused on South American realities.

Keywords : E-commerce Adoption; Electronic commerce; E-commerce; Meta-analysis.

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