Abstract

RODRIGUEZ GARCES, Carlos  and  SANDOVAL MUNOZ, Daniela. Technological consumption: Analysis of the determinants of household equipment through Decision Trees. Rev. Int. Investig. Cienc. Soc. [online]. 2015, vol.11, n.1, pp.70-85. ISSN 2226-4000.  https://doi.org/10.18004/riics.2015.julio.70-85.

The process of modernization of the home as a result of mass access to consumption made possible by technological development and improving incomes, providing a better quality of life, comfort and status in addition to transform the use of time, habits and roles within the domestic space. Using the database of the Center for Public Studies for the years 2004-2013 in Chile, trend analysis and segmentation by classification trees levels of technology penetration in the domestic space and discriminating factors is performed. The results show a rapid and massive incorporation of technological devices, however constatarse certain lags because of the type of device and user profile, with greater segmentation table socioeconomic status. Universal devices and seamlessly integrated, such as cell phone access have been satisfied; other accelerated technological breakthrough that threaten hegemonies of old, as in the case of cable or satellite.

Keywords : Modernization; gentrification; elitism; household equipment; technological consumer; appliance.

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