Abstract

LOPEZ-CANISA, Kevin Miguel et al. Degree of adoption of e-commerce in sanatoriums and hospitals in Asunción - Paraguay: Analysis of websites through the eMICA model. Rev. cient. cienc. soc. [online]. 2022, vol.4, n.1, pp.45-53. ISSN 2708-0412.  https://doi.org/10.53732/rccsociales/04.01.2022.45.

The objective is to determine the degree of adoption of e-commerce in sanatoriums and hospitals in Asunción - Paraguay through an analysis of their websites based on the eMICA model. The study had a quantitative, transactional and descriptive approach. A population of 29 health centers (15 sanatoriums and 14 hospitals) in Asunción was registered on google map in August 2019, and a sample of 22 institutions (11 sanatoriums and 11 hospitals) was used for having met the minimum requirement (having a website). A list of 24 attributes classified in 3 stages and 6 levels proposed by Burgess, Parrish and Alcock was used. Results: compliance of 67.6% in phase 1 promotion, 49% in phase 2 provision and 5% in phase 3 processing. The most frequently displayed attributes are the name and physical address of the establishment (96%), telephone contact (91%), photographs, maps and routes (87%) and information about the sanatorium or hospital (83%). The existence of a low percentage of compliance in the use of e-commerce in the investigated subjects is concluded and it is stated that the operational/administrative/logistic activities would be much more efficient if e-commerce were used for the matter.

Keywords : Electronic commerce; adoption; internet; health services; hospital; Paraguay.

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